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TreSemmé to sell NYFW looks via Amazon.
September 9, 2015
By: Christine Esposito
Editor-in-Chief
Unilever’s TreSemmé is joining forces with Amazon to make the top hair looks from New York Fashion Week shoppable in real-time. Customers will be able to easily shop the products from each look on Amazon.com and the TRESemmé 24/7 Runway Studio, an immersive digital destination that will inspire women globally to create runway hair they can wear, according to thebrand. The TreSemmé 24/7 Runway Studio will come to life in New York's Meatpacking District as both a digital and physical destin...
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